Course 2: Environmental Scanning and Internal Analysis
Credit
CPE:4.5
Publisher
IMA
Description
The goal of this course is to continue to explore strategic analysis and take an in-depth look at some of the analytical tools used to perform an environmental scan of an organization’s internal and external environment.
Upon completion of this course, you should be able to:
- Identify key external environmental scanning factors and the analytical tools STEEP, PESTEL, and Porter’s Five Forces.
- Describe the competition and market-related issues impacting strategy, including life cycle, structure, segmentation, intelligence, and strategy risk.
- Define internal analysis and the analytical tools that help an organization identify its strengths, weaknesses, and core and differentiated competencies.
- Recognize how the value chain, SWOT analysis, and Gap analysis can lead to a firm’s competitive advantage.