Course 3: Creating Competitive Advantage at the Business and Functional Levels
Credit
CPE:4.0
Publisher
IMA
Description
The goal of this course is to explore the fundamentals of competitive advantage and to consider some specific business- and functional-level strategies.
Upon completion of this course, you should be able to:
- Demonstrate an understanding of competitive advantage
- Identify the cost leadership and product/service differentiation strategies of achieving competitive advantage
- Explain the importance of core and differentiated competencies and how they can lead to a sustained competitive advantage
- Describe key business-level strategies and how they are used to improve a company’s competitive position
- Recognize how operational excellence, quality optimization, technology, and innovation can be used to develop an effective functional-level strategy